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News - Page 34

How to bring a new brand to a mature market

Jeff Bezos, founder and CEO of Amazon says,” A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Ian Gilthorpe, senior partner of new entrepreneurial law firm, Square One Law,...

Legal heavyweights are launching Square One Law

Two heavyweight commercial lawyers have launched their own regional law firm after leaving the Newcastle office of international law Eversheds. Ian Gilthorpe and Alan Fletcher, have established Square One Law, in the Fleming Business Centr...