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Brand Aid

A bad news story going viral is every company’s nightmare.

The Remedy: Senior executives need to act with speed and accuracy to avoid or minimise a media crisis.

Who do you ring? Your lawyer? Your PR Company? How do you remove the story from the search engines?

This seminar is aimed at senior executives – the people who need to understand what procedures need to be in place, the processes to follow and how you repair any damage caused by the media to your brand or reputation.

Kindly hosted by BREWIN DOLPHIN at their offices:

TIME CENTRAL, 32 GALLOWGATE, NEWCASTLE UPON TYNE NE1 4SR

On: THURSDAY 24 APRIL – Registration 4pm

Our speakers from Square One Law, Recognition PR and Mediaworks are all leaders in their areas of specialisation and have great experience in dealing with difficult and, often very damaging, situations. They will explain not only what steps you need to take in a crisis to ensure a successful outcome, but also what measures you should have in place that may have helped prevent the situation from arising in the first place.

We are also delighted to welcome our guest speaker, Tony Stein, founder Healthcare Management Solutions (HCMS) who purchased over 40 care homes from the failed Southern Cross plc. He will explain how he bought a damaged brand in the care home industry and turned it into a successful business.

SPEAKERS
Minimising any immediate damage and how to handle the press.
Graham Robb – Recognition PR
The legal aspects – your legal position, damage limitation and avoidance measures
Jean-Pierre van Zyl and Robin Winskell – Square One Law,
The SEO stronghold: How to repair and protect brand reputation online
Steven Parker – Mediaworks.

GUEST SPEAKER

The Southern Cross Care Home Story -turning a tarnished brand into a successful business.
Tony Stein founder Healthcare Management Solutions (HCMS)

To reserve your place please contact Stacey Toth at Square One Law. stacey.toth@squareonelaw.com Tel: 0843 224 7931

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